Recent Posts

Anuga - A Great Success

Tuesday, 20 October 2009 11:01

Anuga is an international food and drinks event held biannually in Cologne.  It is widely regarded as the most important event in the international food and drink calendar and is attended by senior management across the industry.  Over 6,600 suppliers and 163,000 visitors from 175 countries attended Anuga in 2007, with 83% coming from outside Germany. 

Dawn Meats has a very strong presence each year in the beef trade hall and find it invaluable for networking and presenting their product on the world stage.


Pictured at Anuga this year, Richard Clinton – European Commercial Director, Trevor Sargent, Minister of State at the Department of Agriculture, Fisheries & Food and Ray Dempsey, Farmer participating in McDonalds Europe Flagship Farm Programme (details below).

McDonalds Europe Flagship Farm

A Dawn Meats supplier Ray Dempsey in Co Offaly was selected as one of only seven flagship farms announced recently by McDonald’s Europe. 
The aim of the Flagship Farm programme is to promote and share the benefits of sustainable agricultural practices by using McDonald’s case studies from its supply chain and to encourage broader adoption of these sustainable farming practices across the agricultural community.  In a recent statement in the Farmers Journal Clare Sheridan, Head of Supply Chain & Quality Assurance, McDonald’s Ireland said “The Dempsey Farm was recognised for the standards of animal welfare environmental management achieved in its beef production.  In addition to a commitment to the highest standards of food safety and quality for the supply of ingredients, at McDonald’s we are also sourcing suppliers who use sustainable agricultural practices which can be replicated by other farmers.  The Dempsey farm for example, helps to preserve the natural habitat by planting one hectare of ‘Linnet’ (Land Invested in Nature, Natural Eco Tillage) leaving it in a completely natural state without chemicals or fertilizers.



National Ploughing Championships 09

Tuesday, 20 October 2009 08:42

Paul Nolan & Minister Smith

Pictured recently at the National Ploughing Championships Paul Nolan (Group Development Manager – Dawn Meats) presenting Minister for Agriculture Brendan Smith with the company’s Black Angus steaks.

Dawn Country Meats in Mayo is one of 15 companies to have secured funding from the Environmental Protection Agency’s Cleaner Greener Production Programme (CGPP) earlier this year. “Dawn Meats investment combined with CGPP funding has allowed us to research innovative ways of reducing our carbon footprint and become a more environmentally sustainable organisation”

This is the fourth phase of EPA funding for companies that improve business practices and establish eco-efficiency in producing goods and services in more environmentally friendly ways, targeting the minimisation of emissions through cleaner production methods. The objective is to achieve a balance between economic activity and protection of the environment, across various sectors, such as manufacturing, food processing, IT, services etc

The long-term aim is to try to ensure that cleaner greener production and eco-efficiency become the established norm in Ireland.  The EPA hope that other businesses will learn from and build on past success stories and that will work towards CGPP’s tagline objective:
“Better Business in a Better Ireland”.

Click HERE to learn more about the Cleaner Greener Production Programme

Harvest Food Farmers Market Waterford - Sept 09

Tuesday, 22 September 2009 09:50

Showcasing the best of Irish food, the recent Harvest Food Farmers Market market gave people a chance to buy directly from the producer, getting real value for money. A fantastic crowed turned out in John Roberts Square on Sunday 13th September to do their weekly shop and enjoyed al fresco meals in the beauitful sunshine. 

Alan Cashman - Manager - Dawn Meats Food Sales serving his Prime Angus Steak Burgers at the Harvest Foods Farmers Market in John Roberts Square Sunday 13th September.

Dawn Sponsors at the IVERK Show - Sept 09

Tuesday, 22 September 2009 09:34

Pictured at the opening of the 2009 IVERK Show, where Dawn Meats sponsored a livestock class: 
Paul Nolan - Group Development Manager Dawn Meats, Mairead McGuinness MEP, Joe Malone President Iverk Show

Dawn Graduates take Apprentice Challenge

Friday, 14 August 2009 17:54

This years crop of year two Dawn Meats Graduate Trainees, of which there are 18, are currently competing in teams of 6 in a TV Apprentice style challenge within Dawn Meats. 

The teams are a mix of Graduates from a production, sales and marketing stream who between them have charge of the company’s factory shop which is located at Dawn Meats Carroll’s Cross just outside Waterford City on the N25 for an entire Saturday each, namely Saturday 15th, 22nd & 29th August.

Each group have been given an advertising budget and a list of stock to choose from.  They will be judged on their organisational and advertising skills and the sales performance on their appointed day. 

This initiative is one of a number taken by Dawn Meats to enhance and improve the quality of their Graduate Training Programme in conjunction with IMI.  Dawn Meats have a long standing record of staff training and development at all levels and in the case of Graduates have been recruiting them for many years.  They have indeed taken on 10 Graduates from the Class of 2009; which is no mean feat in these tough times. 

A company spokesman said that investment in people has always been key to Dawns success in what is a very competitive industry and that despite the current recession Dawn Meats remains resilient and will continue to invest in its future through its people and facilities.

Company spokesman Paul Nolan (Group Development Manager) and Ger Burke - Graduate recently gave an interview to Waterford Radio outlining the challenge at hand. 

To listen click the green play button below :

{play}images/audio/Dawn Meats The Apprentice - On WLR.mp3{/play} 

Sheep Farm Walk - July 2009

Tuesday, 11 August 2009 12:47

Sheep Farm Walk July 2009

 Sheep Farm Walk at Kevin Farrell's Farm

Declan Kealy (Dawn Meats), Kevin Farrell (Host Farmer), Brian Byrne (TESCO Ireland), Peter Maguire (Longford Lamb Group)

The picture above was taken at a recent open day on Kevin Farrell’s Farm at Ballymahon, Co. Longford.  The event was organised to acknowledge achievements in sheep production on this farm.

The farm received a merit award in the development category at the Teagasc / Bord Bia Quality Lamb Producer Awards 2008.  Kevin’s farm was nominated for the award by Dawn Meats Lamb Operation in Ballyhaunis.

The lamb production system on the farm consists of 220 ewe breeding flock which is split between an early and mid season lambing.  Replacements are bred within the flock.  The majority of ewes are Belclare cross and are put to Suffolk Texel and Charolais Rams.  In 2009 Kevin had a weaning percentage of 1.53 lambs per ewe.

All lamb’s produced on the farm are marketed through the Longford Lamb Producer Group.  The Group contract’s its supply to Dawn Meats Ballyhaunis on an all year round basis.  Kevin is also the Group Co-Ordinator and works in partnership with the procurement team in Ballyhaunis.

The open day also informed farmers of the latest developments in sheep production.  Teagasc explained the new Euro Star Sheep Indexes for the selection of rams.  Bord Bia, Dawn Meats and Tesco were represented at the event and spoke on the developments in the marketplace.

Overseas University Visit

Tuesday, 11 August 2009 10:39

Stephane ChassagneuxStephane Chassagneux – Regional Sales Manager (France)

Stephane recently addressed students from the University for the Study of Gastronomy in Brescia, Italy
at the Haven Hotel in Dunmore East.

Stephane gave a talk on how Dawn Meats market their prime Irish beef based on the unique selling qualities of the product.

The Government support for the beef and sheep processing sector announced yesterday (24th May) includes support for three Dawn Meats facilities, Ballyhaunis, Co. Mayo, Charleville, Co. Cork and Grannagh, Waterford.

Dawn Meats is investing over €35m in these plants of which €13.7m comes for the Government aid package.

This strategic investment plan, including Government support is designed to add value to the beef and lamb industry, eliminate expensive overcapacity & provide long-term sustainable employment in this critical indigenous industry. The investment plan when completed will further enhance the company's ability to compete in the international marketplace at the appropriate scale.

Dawn Meats also received Government support for a new joint venture. This initiative is the first of its kind in the Irish meat industry.  The new company, Kilbeggan Abattoir Services Limited, (KASL), is set up to develop a new €25m beef slaughter facility at Kilbeggan, Co Westmeath, the beef heartland of Ireland.  

The total proposed investment by Dawn Meats of €47.5m represents the largest investment by any beef and lamb company in Ireland.

In a statement the company said that its investment demonstrates its long term commitment to the farming industry and sustainable employment.  The investment in Ballyhaunis has already been made in accordance with the grant scheme rules to create the most modern large scale processing facility in the country for beef and lamb.

The support by the Government and Enterprise Ireland for the largest investment by an Irish beef and lamb company endorses Dawn Meats vision of the required development of the Irish meat industry into the future. The elimination of over capacity and the development of world-class processing facilities which provide an efficient route to market for Irish farmers will result from this investment and will allow the company to continue to grow it's market share by competing with larger European processors", said the company.

Dawn Cross Hands were delighted to be awarded a Gold Medal at the recent Pork Product of the Year 2009 Awards ceremony.

Our delicious Slow Cooked Seasoned Pork Belly with Fresh Thyme won its Gold Medal status in the Pork Ready Meal category.

We take trimmed individual portions of pork belly, marinate them in olive oil, salt & cracked black pepper and add a sprig of fresh thyme, then slow cook the belly in its own cooking juices for several hours to give a succulent & melt in the mouth texture.

Our food service customers can then regenerate the meal in a few minutes & serve as they desire for their restaurant menus.