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Pictured above: Adrian Crean, Managing Director McDonalds Ireland, Minister for Agriculture Simon Coveney TD, Niall Browne Chief Executive, Dawn Meats at the annoucement yesterday.

McDonald’s Ireland and Dawn Meats today (23rd May 2012) announced that Dawn Meats has won a five year €300 million contract to process up to 18,000 tonnes of Irish beef annually for McDonald’s.

The deal has led Dawn Meats to invest €14.5 million in a new purpose built, state of the art, beef processing facility in Carroll’s Cross, Co Waterford, creating 65 new jobs. This investment is supported by the Department of Jobs Enterprise and Innovation through Enterprise Ireland. In addition, over 100 construction jobs have been created during the construction phase of the facility, which commenced in December 2011. The new jobs mean that Dawn Meats now employs over 1,400 people in Ireland.

The Minister for Agriculture Simon Coveney T.D. welcomed the deal as an ‘enormous boost’ to the Irish beef sector today.  The construction of the 40,000 square foot facility, which includes the very latest energy efficient technology and the longest freezer line of its kind in Europe, is nearing completion. The plant will officially open for production next month.  

The deal arose from a review of beef processing capacity across McDonald's Europe which identified the need for an additional processing plant in Europe to meet current and future growth requirements. Ireland was identified as a strategically important market with the potential for long term assured supply and Dawn Meats, who have partnered with McDonald's for the past 25 years, were given the opportunity to extend this relationship on the value added processing side. Previously, Irish beef had been transported to the UK and Europe for processing, before entering the McDonald’s supply chain in those markets. The move means that the products to be exported from Ireland are higher value add finished beef products, instead of unprocessed beef.

McDonald’s is the single largest purchaser of Irish beef by volume, purchasing approximately 40,000 tonnes of Irish beef annually and it expects to grow this further in the years ahead. The company exported €110 million worth of Irish beef in 2011, up from €80 million in 2008. 18,000 Quality Assured Irish farmers supply beef into the McDonald’s system. Currently, approximately 20% of all beef used in McDonald’s Europe is of Irish origin meaning one in every five hamburgers purchased in McDonald’s restaurants across Europe is made of Irish beef. 

Speaking at the announcement today, Minister for Agriculture, Simon Coveney TD said: ‘This deal is an enormous boost for the Irish beef sector and is a further advance in achieving the targets of the Food Harvest 2020 report.  Companies like Dawn Meats are leading the way for Irish agriculture and helping the beef sector become a flagship for Ireland in terms of quality, sustainability and efficiency. Beef exports from Ireland increased by 15% in 2011, bringing the value of exports to €1.8 billion. This deal with McDonald’s shows the enormous international growth opportunity for the sector and speaks volumes for the ability of companies like Dawn Meats to compete and win on the international stage. It is for this reason that a continued focus on producing high quality beef while maintaining competitiveness is critically important for the sector.’

Niall Browne, Chief Executive of Dawn Meats said that the expansion was the latest stage in a period of development for the company: ‘We are delighted to have been successful in winning this business with McDonald’s, a hugely important customer with whom we have enjoyed an excellent relationship over the past 25 years. I would like to thank all the team at Dawn Meats for their commitment as well as our farmer suppliers who produce sustainable, quality assured, welfare friendly beef.'

Adrian Crean, Managing Director of McDonald’s Ireland said that the decision by McDonald’s to award the contact to Dawn Meats was driven by the success of the longstanding business relationship between the two companies and by the quality and reliability of the Irish beef sector.

‘McDonald’s is hugely supportive of the Irish beef sector and we believe that Irish beef, which is produced from cattle reared on a natural diet, grazing extensively in open fields during Ireland’s long grass season, is one of the best there is. Today’s announcement sees the vertical integration of McDonald’s beef supply chain, with supply, slaughter and processing now all taking place in Ireland, leading to increased value add and enabling companies like Dawn Meats to create and sustain Irish jobs.  We look forward to working with Dawn Meats and our other Irish suppliers in growing the amount of Irish produce we purchase and export to our international supply chain, in the years ahead.’

Recruitment for the new positions at Carroll’s Cross is underway. Testing and production trials at the new, state of the art facility have commenced and the facility will be officially opened next month.

For further information, please contact:

Martha Kavanagh / Ronan O’Keeffe, Drury

Tel: 01 260 5000 / 087 646 2006 / 086 887 9123

The winners of the 2012 Meat & Poultry Processing Awards were announced at a glittering awards ceremony on Monday 26th March 2012 at the National Motorcycle Museum, Birmingham.

Now in their 3rd year, the awards recognise and reward excellence across the meat and poultry processing sector. Ed Bedington - Editor of the Meat Trades Journal said ‘The UK meat and poultry processing sector represents some world-class businesses and we have a lot to be proud of. Some of our companies are setting standards for the rest of the world to follow and that is definitely something we should be celebrating.’

We are delighted to announce Dawn Meat's Charlotte Sutton (pictured above in white) was awarded the Plant Manager of the Year.

Dawn Meats acquires West Devon Meats

Wednesday, 04 April 2012 08:37

Dawn Meats is delighted to announce the acquisition of West Devon Meats, a beef and lamb abattoir in the South West of England.  David Fleetwood - Operations Director of Dawn Meats UK said “We are very excited to be able to offer West Country Beef and Lamb, which has a great reputation to our new and existing customers and look forward to working with our new staff to grow the business in Devon”.

Arthur Cleave - Procurement Manager of West Devon Meats said “We’ve had a fantastic relationship with Dawn Meats in continental Europe over many years and it’s great news for our Farmer Suppliers of both cattle and sheep that Dawn Meats is investing in the South West of England to enhance their UK procurement network”.

For Further Information Contact

UK: Mr Isla Roebuck, Development Director Primary Processing, Dawn Meats UK, Tel: 0044 1294 461921

Ireland: Mr Paul Nolan, Group Development Manager, Dawn Meats Group, Tel: 00353 51 309 200

Dawn Meats are delighted to announce that they have been shortlisted by the Green Awards judging panel, chaired by Mr Duncan Stewart, in the Green Large Manufacturer category for 2012. 

Dawn Meats Environmental Manager, Mr Charlie Coakley, said that he and all the team were indeed honoured to share the shortlist with global giants Intel, Pfizer and Xerox, particularly on their first attempt and are looking forward to the awards ceremony on 19th April.

Dawn Meats have a strong environmental policy and are steadfastly committed to continuous improvement and this prestigious recognition will further boost our efforts in this critical area of our business.

ISO 14001 International Environmental Management Best Practice Awarded to Dawn Meats by Certification Europe.  ISO 14001 is the most regarded environmental management system standard by the business community and is recognised worldwide. To comply with the standard an organisation must have formal processes and policies in place to ensure the company’s impact on the environment is minimal. The operation in Ballyhaunis went to great measures to implement this best in class environmental management system which involved the team onsite identifying every element of the business that could have a negative effect environment and applying control measures to minimise that impact.

The company focussed on three key areas;
• Water consumption
• Energy Consumption
• Product packaging

Water Savings were achieved with the installation of new steriliser equipment, using water reuse technologies and changing work practices in the Abattoir Cleaning Process. These initiatives have reduced water use by over 10,000 m3 per annum.

Energy Savings were achieved with the roll out with a heat recovery system which recovered heat from the refrigeration plant that used to be wastefully emitted to the atmosphere. This new heat recovery system resulted in a reduction in energy required to heat the water for abattoir cleaning. It has been calculated the 70,000 litres have oil have been saved annually with these new energy awareness measures, thus reducing Dawn Meats carbon footprint dramatically.

As the packaging plays a big role in Dawn’s business it was imperative that environmental impact of this was addressed through the implementation of an ISO 14001 Environmental Management system. Packaging was redesign to reduce cardboard usage, the new eco design of packaging process not only included Dawn staff but customers also got involved with some innovative ideas. As a result of the eco design less packaging is being used and more packaging is being recycled.

To achieve the ISO 14001 certification the facility in Mayo underwent a number of onsite audits by the Ireland’s International ISO Certification Body, Certification Europe. The audits involved the examination of work practices onsite, environmental training records of staff, evidence of top level management commitment to the Environmental Policy and confirmation that the facility was complying with Irish and EU Environmental legislation and protocol.

At the awarding of ISO 140001 certificate Ciarán O’Malley Business Development Manager of Certification Europe stated that, “Dawn’s achievement of ISO 14001 certification shows the company is really aware of its responsibility to minimise its impact on the environment, and they should be held up  within the food industry as a leading figure for environmental best practice.”   Also speaking at the ceremony Charlie Coakley Group Environmental Manager for Dawn Meats stated “We have been operating an environmental management system since the late 90’s, as an organisation Dawn Meats has always recognised the importance of the environment, but the ISO 14001 certification from Certification Europe proves that we are meeting international environmental best practice.” 

More About Certification Europe: Certification Europe provides ISO management system certification and inspection services to organisations across the globe that allows them to perform better and be able to prove it. Headquartered in Dublin, Ireland, Certification Europe has operations in United Kingdom, Italy, Turkey and Japan.  As an external certification body, Certification Europe is renowned for its pragmatic approach  and value added approach to the audit process amongst its current clients.  The company currently assesses approx 3000+ organisations internationally on an annual basis. Clients range from micro enterprise to multinationals and include Government Departments, State Bodies and private organisations.

Certification Europe can certify organisations to the following best practice standards;

- ISO 9001 Quality Management
- ISO 14001 Environmental Management
- OHSAS 18001 Occupational, Health and Safety Management
- ISO 50001 Energy  Management
- ISO 27001 Information Security Management
- ISO 20000 IT Service Management
- BS 25999 Business Continuity Management

Waterford Festival of Food 2012

Thursday, 19 January 2012 15:58

Waterford Festival of Food Dungarvan took to the Farmer’s Market just before Christmas to meet and greet its supporters and sponsors.  Festival Chairman Donal Connolly was delighted to accept sponsor cheques at this hospitality event from FBD and Dawn Meats.  The Festival hospitality staff was generously supplied with seasonal delighted by various local suppliers.

The Festival of Food has a very exciting schedule of events planned for February and March as well as for the Festival weekend itself April 12th to 15th.  Dawn Meats is delighted to be associated with the Festival and will continue to have a full complement of their products on each occasion.  For more log on to

Pictured below: Tom Giligan - Waterford City Council, Clive Carter & Michael Wall - Dawn Meats and Chairman of Waterford Festival of Food - Donal Connolly.

Dawn is ASDA's Supplier of the Quarter

Tuesday, 29 November 2011 13:08

The Team at Dawn Meats picutred recently with ASDA as they were awarded Supplier of the Quarter.

From left to right: Barry Williams, Elaine Robinson, Claire Lenighan, Dermott Slade, Niall Browne, Charles Redfield, Marcus Sherreard, Jim Viggars, Ken Hallahan, Andy Tweedle

Marcus Completes Dublin City Marathon 2011

Tuesday, 29 November 2011 12:20

Marcus Sherreard - Sales Director at Dawn Group Cross Hands pictured recently participating in the Dublin City Marathon.  He crossed the line in a personal best of 3 hours and 36 minutes. 

Marcus ran in aid of the very worthy cause The Meat Industry BDCI Charity and you can read all about the great work they do by following the link below:

Pictured recently at Dawn Meats members of ProAgria the leading agricultural expert organisation in Finland.  The delegation were brought on a full plant tour by Group Development Manager Paul Nolan.



The 10th Annual Wales the True Taste Food and Drink Awards took place this year in North Wales on Thursday October 20th.  It was the first time the Welsh Assembly Government managed awards were held in North Wales, with the awards ceremony taking place at Venue Cymru in Llandudno.

Earliery this month when he launched this year’s awards, Dr Haydn E. Edwards, chair of the Food & Drink Advisory Partnership said, “When the Wales the True Taste Food & Drink Awards were launched a decade ago the aim was to give public recognition to producers excelling in their sectors and to raise the profile of Welsh food and drink throughout Wales and beyond.

“These ambitions have now been realised and the Awards have grown in popularity and stature, and now in their tenth year the Awards have become a by-word for excellence and an aspirational benchmark for producers.

“Recognised by trade and consumers alike True Taste is an integral part of the Welsh Assembly Government’s food strategy ‘Food for Wales, Food from Wales 2010-2020’ which gives both industry and citizens the best possible foundation to meet the challenges ahead.”

Today’s launch also included a visit from the True Taste kitchen and Conwy Farmers’ Market which featured many past award winners, testament to the growing number of winners from the region.

This year’s awards ceremony concided with the annual North Wales celebration of all things foodie – Gweldd Conwy Feast (22-23 October).

Dawn Meats won the Enillydd Aur Gold in the Pork Category for its Pork Belly Joint with Smoky Barbecue Glaze

See the website for further details: