Recent Posts


Pictured: Karl Fritz McDonald's Europe, Jose Armario McDonald's Corporation, Niall Browne Dawn Meats, Adrian Crean McDonalds Restaurants of Ireland, An Taoiseach Enda Kenny

Facility built to service €300 million contract to process Irish beef for McDonald’s

Dawn Meats officially opened its new purpose built, state of the art, beef processing facility in Carroll’s Cross, Co Waterford on Monday 25th June. Dawn Meats invested €14.5 million in the facility, which was also supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.  The company announced last month that it had been awarded a €300 million contract to process up to 18,000 tonnes of Irish beef annually for McDonald’s, which led to the commissioning of the new facility. The beef processing facility will produce up to three million hamburgers per day, which will be exported abroad to McDonald’s markets throughout Europe.  The 40,000 square foot facility, which includes the very latest energy efficient technology and the longest freezer line of its kind in Europe, was officially opened for production today by An Taoiseach Enda Kenny T.D. International executives from McDonald’s were also present including José Armario, Executive Vice President of World Wide Supply Chain and Karl Fritz, Chief Supply Chain Officer, McDonald’s Europe.  Speaking at the announcement today, An Taoiseach Enda Kenny said: ‘As Ireland continues on the path to recovery and growth, it is essential that we play to our economic strengths. The success of Irish agri-food companies such as Dawn Meats and their ability to develop and grow relationships with leading global companies such as McDonald’s is extremely important as it helps to create jobs at home through Irish food exports. These investments are a huge vote of confidence in Dawn Meats and also in Ireland as a location to do business. The Government will continue to build on Ireland's strong reputation as a source of natural, high quality food, drink and ingredients. Today is a good day for Dawn Meats, for McDonald’s and also for Waterford and the south-east, with the creation of 65 new jobs at this state of the art facility.’

Niall Browne, Chief Executive of Dawn Meats said that today’s opening was a hugely important step in a period of development for the company: ‘Today’s opening marks the beginning of an exciting new phase of development in our relationship with McDonald’s. We are now seeing the vertical integration of the beef supply chain, with supply, slaughter and processing now all taking place in Ireland, leading to increased value add and enabling our company to create and sustain Irish jobs.  I would like to thank all the team at Dawn Meats for their commitment as well as our farmer suppliers who produce sustainable, quality assured, welfare friendly beef. In addition, I would like to extend our sincere thanks to An Taoiseach Enda Kenny for his support here today, a great boost for our team and an endorsement of the work we do. Of course these words of thanks would not be complete without acknowledging the vote of confidence that McDonald’s have given to the Dawn Meats team and our suppliers and we in turn will continue to deliver the highest standards that our customer requires’.

Adrian Crean, Managing Director of McDonald’s Ireland said: ‘McDonald’s is very happy to source Irish beef which is highly regarded internationally as a quality, grass-fed product. Dawn Meats had to demonstrate quality, reliability and the ability to meet McDonald’s high standards to win this contract. We are very pleased to see this state of the art facility opening today and we look forward to working with Dawn Meats and the 18,000 Bord Bia Quality Assured Irish farmers who supply them, over the coming years’.

Welcoming the announcement Frank Ryan, CEO of Enterprise Ireland said: ‘Enterprise Ireland is delighted to support Dawn Meat’s expansion programme which reflects Enterprise Ireland’s strategy for the growth and development of the beef processing industry.  This project is of great strategic importance for the company, the sector and Ireland’s position in the global food industry.  It is helping to put Ireland firmly on the international map as a leading innovator and supplier of higher-value added food products.  We look forward to continuing to work with and support Dawn Meats’.

65 new jobs have been created by the investment in the new beef processing facility, as well as over 100 construction jobs which were created during the construction phase. The new jobs mean that Dawn Meats now employs over 1,400 people in Ireland.  McDonald’s is the single largest purchaser of Irish beef by volume, purchasing approximately 40,000 tonnes of Irish beef annually and it expects to grow this further in the years ahead. The company exported €110 million worth of Irish beef in 2011, up from €80 million in 2008. 18,000 Quality Assured Irish farmers supply beef into the McDonald’s system. Currently, approximately 20% of all beef used in McDonald’s Europe is of Irish origin meaning one in every five hamburgers purchased in McDonald’s restaurants across Europe is made of Irish beef. 

On the Official Plant Tour, Ray Farrelly & Adrain Crean McDonalds's Restaurants of Ireland, Karl Fritz McDonald's Europe, Jose Armario McDonald's Corporation, An Taoiseach Enda Kenny, Peter Roche & Niall Browne Dawn Meats

An Taoiseach Enda Kenny speaking to the media at Dawn Meats on Monday 25th

Niall Browne, Chief Executive Dawn Meats addressing the invited guests at Monday's opening.

The winners of the 2012 Meat & Poultry Processing Awards were announced at a glittering awards ceremony on Monday 26th March 2012 at the National Motorcycle Museum, Birmingham.

Now in their 3rd year, the awards recognise and reward excellence across the meat and poultry processing sector. Ed Bedington - Editor of the Meat Trades Journal said ‘The UK meat and poultry processing sector represents some world-class businesses and we have a lot to be proud of. Some of our companies are setting standards for the rest of the world to follow and that is definitely something we should be celebrating.’

We are delighted to announce Dawn Meat's Charlotte Sutton (pictured above in white) was awarded the Plant Manager of the Year.

Dawn Meats are delighted to announce that they have been shortlisted by the Green Awards judging panel, chaired by Mr Duncan Stewart, in the Green Large Manufacturer category for 2012. 

Dawn Meats Environmental Manager, Mr Charlie Coakley, said that he and all the team were indeed honoured to share the shortlist with global giants Intel, Pfizer and Xerox, particularly on their first attempt and are looking forward to the awards ceremony on 19th April.

Dawn Meats have a strong environmental policy and are steadfastly committed to continuous improvement and this prestigious recognition will further boost our efforts in this critical area of our business.

ISO 14001 International Environmental Management Best Practice Awarded to Dawn Meats by Certification Europe.  ISO 14001 is the most regarded environmental management system standard by the business community and is recognised worldwide. To comply with the standard an organisation must have formal processes and policies in place to ensure the company’s impact on the environment is minimal. The operation in Ballyhaunis went to great measures to implement this best in class environmental management system which involved the team onsite identifying every element of the business that could have a negative effect environment and applying control measures to minimise that impact.

The company focussed on three key areas;
• Water consumption
• Energy Consumption
• Product packaging

Water Savings were achieved with the installation of new steriliser equipment, using water reuse technologies and changing work practices in the Abattoir Cleaning Process. These initiatives have reduced water use by over 10,000 m3 per annum.

Energy Savings were achieved with the roll out with a heat recovery system which recovered heat from the refrigeration plant that used to be wastefully emitted to the atmosphere. This new heat recovery system resulted in a reduction in energy required to heat the water for abattoir cleaning. It has been calculated the 70,000 litres have oil have been saved annually with these new energy awareness measures, thus reducing Dawn Meats carbon footprint dramatically.

As the packaging plays a big role in Dawn’s business it was imperative that environmental impact of this was addressed through the implementation of an ISO 14001 Environmental Management system. Packaging was redesign to reduce cardboard usage, the new eco design of packaging process not only included Dawn staff but customers also got involved with some innovative ideas. As a result of the eco design less packaging is being used and more packaging is being recycled.

To achieve the ISO 14001 certification the facility in Mayo underwent a number of onsite audits by the Ireland’s International ISO Certification Body, Certification Europe. The audits involved the examination of work practices onsite, environmental training records of staff, evidence of top level management commitment to the Environmental Policy and confirmation that the facility was complying with Irish and EU Environmental legislation and protocol.

At the awarding of ISO 140001 certificate Ciarán O’Malley Business Development Manager of Certification Europe stated that, “Dawn’s achievement of ISO 14001 certification shows the company is really aware of its responsibility to minimise its impact on the environment, and they should be held up  within the food industry as a leading figure for environmental best practice.”   Also speaking at the ceremony Charlie Coakley Group Environmental Manager for Dawn Meats stated “We have been operating an environmental management system since the late 90’s, as an organisation Dawn Meats has always recognised the importance of the environment, but the ISO 14001 certification from Certification Europe proves that we are meeting international environmental best practice.” 

More About Certification Europe: Certification Europe provides ISO management system certification and inspection services to organisations across the globe that allows them to perform better and be able to prove it. Headquartered in Dublin, Ireland, Certification Europe has operations in United Kingdom, Italy, Turkey and Japan.  As an external certification body, Certification Europe is renowned for its pragmatic approach  and value added approach to the audit process amongst its current clients.  The company currently assesses approx 3000+ organisations internationally on an annual basis. Clients range from micro enterprise to multinationals and include Government Departments, State Bodies and private organisations.

Certification Europe can certify organisations to the following best practice standards;

- ISO 9001 Quality Management
- ISO 14001 Environmental Management
- OHSAS 18001 Occupational, Health and Safety Management
- ISO 50001 Energy  Management
- ISO 27001 Information Security Management
- ISO 20000 IT Service Management
- BS 25999 Business Continuity Management

Waterford Festival of Food Dungarvan took to the Farmer’s Market just before Christmas to meet and greet its supporters and sponsors.  Festival Chairman Donal Connolly was delighted to accept sponsor cheques at this hospitality event from FBD and Dawn Meats.  The Festival hospitality staff was generously supplied with seasonal delighted by various local suppliers.

The Festival of Food has a very exciting schedule of events planned for February and March as well as for the Festival weekend itself April 12th to 15th.  Dawn Meats is delighted to be associated with the Festival and will continue to have a full complement of their products on each occasion.  For more log on to

Pictured below: Tom Giligan - Waterford City Council, Clive Carter & Michael Wall - Dawn Meats and Chairman of Waterford Festival of Food - Donal Connolly.

The Team at Dawn Meats picutred recently with ASDA as they were awarded Supplier of the Quarter.

From left to right: Barry Williams, Elaine Robinson, Claire Lenighan, Dermott Slade, Niall Browne, Charles Redfield, Marcus Sherreard, Jim Viggars, Ken Hallahan, Andy Tweedle

Marcus Sherreard - Sales Director at Dawn Group Cross Hands pictured recently participating in the Dublin City Marathon.  He crossed the line in a personal best of 3 hours and 36 minutes. 

Marcus ran in aid of the very worthy cause The Meat Industry BDCI Charity and you can read all about the great work they do by following the link below:

Pictured recently at Dawn Meats members of ProAgria the leading agricultural expert organisation in Finland.  The delegation were brought on a full plant tour by Group Development Manager Paul Nolan.



BDCI Annual Dinner 2011

on 24 October, 2011

The Butchers' and Drovers' Charitable Institution (BDCI) is the Meat Industry's trade charity.  They host a number of fundraising events during the year to help boost funds enabling them to assist more people and meet costs.  The most well-known of these events is the Annual Festival Dinner which took place on Friday 14th October.  Dawn Meats are a long time supporter of the BDCI and were delighted to host a number of tables on the night.

See pictures below:

Table 1 Dawn Meats with Tesco Guests
Ken Hallahan, Tracey Salzen, Charlotte Sutton, Alastair Johns, Claire Brenchley, Caroline Dos Santos, Mary Evans, Hannah Draper, Andy Clarke, Adele Davenall-Gabain

Table 2 Dawn Meats with M&S and Barbecoa Guests
Marcus Sherreard, Adam Perry Lang, Richard Tufton, Marco Peerdeman, Peter Brereton, Linda Arnold, Mags Gore, Laura Chapman, Jim Gilfillan, Tom Harvey

Table 3 Dawn Meas with ASDA Guests
John Comerford, Michelle White, Stuart Crombie, Neil Maggs, Andy Tweedle, David Mainon, Brian Hyland, Paul Shipp, Kristian Gabrielsen, Dermott Slade

Dawn Meats Goes Pink!

on 04 October, 2011


Dawn Meats goes Pink…

Friday 7th October is Pink Ribbon Day and signals the beginning of a month of pink activity across the country in support of people affected by breast cancer and Action Breast Cancer’s 10th birthday.

All the Dawn Meats staff are taking up the challenge to wear the most fantasic pink outfit.  Collection boxes will be at the receptions/canteens in all our sites to encourage as many people as possible, staff, customers and visitors to donate as much as they can.


A great effort was made by all staff to participate with over €2000 raised.

Well done to our winners -

Joan Conway and Hazel Travers from Ballyhaunis

Jade Towndrow, Michelle Guiney and Therese Hyde from Charleville

Sinead Cummins from Grannagh

Also - special mention must go to Shane Slattery for his Ms Piggy inspired pink ensemble straight from the catwalk, Sean Breen for his Pink Trousers and Adrian Dickinson for his..... well - see the pictures below

[cincopa AUCA1v6aQva0]

Page 2 of 4

Media Queries

For all Media Queries contact : 

Murray Consultants Ltd

40 Lower Baggot Street
Dublin 8. D02 Y793


Mr Doug Keatinge
Senior Account Director
Tel: 00353 01 498 0379
Mob: 00353 86 037 4163
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ms Jill Farrelly
Tel: 00353 01 498 0300
Mob: 00353 87 738 6608
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.