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French Ambassador visits Dawn Meats Group 

Pictured: Arnaud Mary - Head Chef of L'Atmosphere Restaurant Waterford, HE Mrs Emmanuelle D'Achon - French Ambassador to Ireland, Alexis - L'Atmosphere & Aoidin Crowley - Dawn Meats

Dawn Meats / Teagasc Open Day Tuesday 9th November 

At the Dawn Meats / Teagasc Open Day at Johnstown Castle in Co Wexford on Tuesday a large and somewhat unique gathering of beef and dairy farmers were introduced to the joint work being undertaken in developing profitable beef production systems for bull calves from the dairy herd.

In the question and answer forum that followed Niall Browne CEO Dawn Meats told the audience that his company would be challenging the status quo in 2011 by purchasing week old Holstein dairy bull calves from selected dairy farms and having them reared and finished for slaughter as 15/16 month old young bull beef on a contract rearing/finishing price.

The selected rearers and finishers would be required to sign up to a pre-agreed fee which would be enhanced with bonus payments for reaching certain clearly defined targets during the life of the crop.

Mr Browne went on to say that this “contracts with a twist” system of rearing and finishing in which Dawn Meats would make the seed capital available in these tough times may well prove key to adding much needed value to Irelands exports from the food sector in the future.


Back Row: Niall Browne Dawn Meats, Peter Mitchell OSI, Francis Fauchere EURODIS, Steve McClean M&S
Front Row: Sheelagh Johnson TESCO, Pearce Hughes ASDA, Prof Gerry Boyle TEAGASC

Pictured: Richard Clinton Dawn Meats, Robert Prenderville TEAGASC, Prof Gerry Boyle TEAGASC, Paul Nolan Dawn Meats

Dawn Meats Teagasc Dairy Beef Launch

Speaking at the official launch of the Dawn Meats/Teagasc Dairy Beef Conference to be held on Tuesday 9 November 2010, Niall Browne, Dawn Meats Group Chief Executive, said: “Dawn Meats is proud to have recognised the need to develop a technically viable blueprint for the efficient and profitable production of bull beef from the Irish dairy herd last spring.”

Mr Browne also said that with the trials Teagasc are carrying out at Johnstown Castle, and on a number of commercial farms throughout the country, he is convinced that together both organisations can produce a technical blueprint that will form the bedrock of all dairy bull production systems. “This will allow Dawn Meats to market bull beef produced through a variety of sustainable finishing systems that are both viable for the producer and saleable in a number of market sectors within the EU,” he added. Browne also noted that Dawn’s last collaboration with Teagasc delivered the ‘Better Farm Beef Programme’ which was developed from the Dawn Teagasc Beef Partnership.

Professor Gerry Boyle, Director of Teagasc, expressed his delight at the formation of the Teagasc partnership with Dawn Meats, which will combine the research and technical input from Teagasc with the sales and marketing expertise of Dawn, to add value to Irish Farming. This research aims to identify profitable alternatives for farmers in retaining these calves for sale at higher value slaughter weights to the processing industry thus increasing the gross output value for the Irish economy. He acknowledged that without Dawn Meat’s financial support, the vital research would not have been possible. Dawn has agreed that the blueprint will be made available to all farmers in Ireland.

This important conference will be held at 11am on Tuesday, 9 November at Johnstown Castle.

For further information please contact:

Paul Nolan at This email address is being protected from spambots. You need JavaScript enabled to view it. or 087 2463852.

Bill Twamley, Sales Manager, Dawn Meats marking the Mayor's Picnic in the Park by presenting The Mayor Cllr. Mary Roche with Dawn's 100% prime Irish Beef burger.

Iverk Show 2010

on 01 September, 2010

The best pair of beef heifers under thirty months old (Belgian Blue cross) at Iverk Show, Piltown, Co. Kilkenny owned by Sean O'Brien, Burnfort, Co. Donegal are pictured with Joe Hallinan, Ennis, judge, Jack O'Brien & Garret Small, showing, Paul Nolan, Dawn Meats, sponsor & his son Jack.
Photo O'Gorman Photography

Supreme Heifer winner at Tullamore sponsored by Dawn-Meadow Meats
Winner: C & R Stevenson, Aughliard, Letterkenny, Donegal

Dawn Meats Goes Green

on 02 July, 2010

20th May 2010: Dawn Meats  in Ballyhauis Mayo  is one of 15 companies to have secured funding from the Environmental Protection Agency’s Cleaner Greener Production Programme (CGPP) this year.

The long-term aim of the Cleaner Greener Production Programme is to ensure that cleaner greener production and eco-efficiency become the established norm in Ireland. The EPA hope that other businesses will learn from past success stories and that they will work towards the CGPP’s tagline objective: Better Business in a Better Ireland.

This is the fourth phase of EPA funding for companies that improve business practices and establish eco-efficiency.  These firms produce goods and services in more environmentally friendly ways, and minimize their emissions through cleaner production methods. The objective is to achieve a balance between economic activity and protection of the environment, across various sectors, such as manufacturing, food processing, IT, services etc.

Mr Micheál O Cinnéide, EPA Director said:
“The EPA is pleased to fund projects with a range of Irish businesses through the Cleaner Greener Production Programme. The EPA has supported cleaner greener business practices since 1997 and is committed to the development of a Smart Green Economy for Ireland.  The CGPP programme is a competitive and successful programme and was highlighted as an Exemplar Programme in a recent European Commission review of Eco-Innovation. There are many economic opportunities for Ireland in becoming a low-carbon and greener economy. Alongside other Sate agencies, the EPA will continue to encourage the business sector to move towards cleaner greener production.” 

On May 20th 2010, 15 Irish companies that are participating in the EPAs’ Cleaner Greener Production Programme Phase 4 (CGPP), came together in Tullamore to a network workshop to share research, ideas and products into new cleaner greener business practices which reduce costs, protect the environment and improve bottom lines.

EPA CGPP Programme Coordinator, Lisa Sheils said:
“The facts would appear to speak for themselves, the combined savings among the successful projects has already been tremendous and yet we are only half way through the programme.”

To date, they have recorded the following significant improvements:

• €620,000 cost saving per annum to date
• 1900 m3 of water per annum
• 420 tonnes of general waste diverted from landfill
• Preventative waste arisings 728 tonnes paper/card board and 51 tonnes of plastic
• 266 tonnes of CO2 emissions reductions
• Significant reduction in transport costs

A final report on the CGPP 4 projects will be released in 2011.



Save Our Sucklers logo




 Membership Closing Date – Friday 30th April 2010

Dawn Meats would like to thank all those suckler farmers who have applied to become members of our SOS Club and to remind those who wish to do so that April 30th is the closing date for receipt of applications.

For further information please contact our Procurement Managers who are currently working through existing applications. 

We look forward to working with you through the SOS Club to help increase suckler margins. 


The Dawn Meats Group is currently investing in a dairy beef production project adapting the latest most up-to-date information on production efficiencies with Teagasc to develop and demonstrate profitable opportunities for dairy bred male calves by taking them through to slaughter in their second year. 

Dawn and Teagasc have previously collaborated on numerous projects including the original Dawn Teagasc Beef Partnership Scheme which was the forerunner to the current Better Farm Beef Programme in which Dawn are involved with other stakeholders.  Dawn are determined to make their Dairy Beef Club deliver by marrying their marketing capability with production systems already developed by Teagasc on their beef and dairy units around the country.

In announcing the scheme Paul Nolan – Group Development Manager with Dawn Meats said that the motivation for this project has come from evidence that the current marketing channels being used by dairy farmers for their bull calves are loss making whilst better marketing outlets are possible.  He went on to say that a number of demonstration units are already being progressed in Johnstown Castle and on farms in the South, South East and West with the first animals expected to be ready for slaughter in late 2011.

The project involves collecting 2 week old bull calves and delivering them to specialised rearing units that will be given a menu of feeding regimes for the production of suitable bull beef from 15 – 21 months of age.  A series of open days are planned at these units for later this year and new members will be welcome for 2011.

March 23, 2010.

Click HERE for article in Irish Farmers Journal 27th March 2010

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