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Spring Lamb

on 30 May, 2011

We will be launching our Spring Lamb selection of boneless products under the Natures Meadow brand in April. This will be used to market our Irish boneless lamb cuts into the premium food service markets in Europe. 

It offers a complete range of fresh vacuum packed lamb primal cuts to continental retailers. Dawn Meats specialises in serving all EU markets with the widest possible range of choices including innovative butchery and packing formats for our retail partners. We will be working hard to ensure that Nature’s Meadow will soon become a European recognisable brand for Quality lamb. The ‘Natural - Traditional - Sustainable’ image will be complemented by the top quality customer service that Dawn Meats prides itself on.

On the home front Tesco Ireland are launching Spring Lamb for Easter under Tesco Finest West of Ireland Lamb. This will all be supplied by Dawn Meats Ballyhaunis. All the lamb from Easter onwards on the Tesco butcher counters will be sold as “Spring Lamb” Finest West of Ireland Lamb. Five different primal lamb cuts will be sold.


Dawn Meats recently hosted members of the Guild of Agricultural Journalists with a visit to the Group’s Headquarters in Waterford. 

Following the formal welcome and outline of the Groups operations by Paul Nolan, Group Development Manager the visitors were given a tour of the facilities and a beef cuts demonstration highlighting modern market requirements before visiting the Costello Farm family in Wexford who are members of the Dawn Dairy Beef Club.  The Costello’s are rearing 140 dairy bull calves from 2-12 weeks of age before Dawn place them with specialist Finishers in the region once the animals have reached a minimum of 110 kgs.

Following their morning excursions the Journalist were transported back to the plant on the Passage ferry where they enjoyed some marketing theatre surrounding a healthy lunch at which Group Chef Dermot Slade gave a great insight into the research and innovation process involved in the continuous requirements for new product ideas from Dawns major retail customers.

Waterford Festival of Food, Dungarvan - Sunday 17th April. 

Why not visit our Premium Butcher and Dawn Meats Select stalls under the Dawn Meats gazebo and sample some of our best products.

For more info log on to:

Dawn Meats is pleased to announce the appointment of Sarah Long as Group Agricultural Manager.

Sarah is from a beef farming background where her family has specialised in calf rearing and finishing.  Having graduated from Harper Adams University College with a degree in Agriculture and Agricultural Marketing and a Masters degree in Food Marketing and Quality, Sarah was a recipient of a Nuffield Farming Scholarship and travelled to Australia, New Zealand, Canada and South America looking at beef and lamb supply chains. Sarah has considerable work experience in meat processing, farm quality assurance and the retail sector in both Ireland and the UK. 

Since joining the company in January, Sarah is already co-ordinating the Dawn Meats Dairy Beef Club calf rearing project, Dawn Save Our Suckler Club and has visited Canada with Paul Nolan (Dawn Meats) to look at beef finishing, breeding and processing.

Sarah’s first initiative was the introduction of the Dawn Meats Liver Fluke report whereby for the first time in Ireland the farmer will know whether their livestock had fluke with the details displayed with their Dawn Meats remittance.

Despite her quick jump in the deep end, Sarah is looking forward to being involved with a number of agricultural initiatives the Dawn Meats Group intend rolling out over the next 18 months and beyond.

French Ambassador visits Dawn Meats Group 

Pictured: Arnaud Mary - Head Chef of L'Atmosphere Restaurant Waterford, HE Mrs Emmanuelle D'Achon - French Ambassador to Ireland, Alexis - L'Atmosphere & Aoidin Crowley - Dawn Meats

Dawn Meats / Teagasc Open Day Tuesday 9th November 

At the Dawn Meats / Teagasc Open Day at Johnstown Castle in Co Wexford on Tuesday a large and somewhat unique gathering of beef and dairy farmers were introduced to the joint work being undertaken in developing profitable beef production systems for bull calves from the dairy herd.

In the question and answer forum that followed Niall Browne CEO Dawn Meats told the audience that his company would be challenging the status quo in 2011 by purchasing week old Holstein dairy bull calves from selected dairy farms and having them reared and finished for slaughter as 15/16 month old young bull beef on a contract rearing/finishing price.

The selected rearers and finishers would be required to sign up to a pre-agreed fee which would be enhanced with bonus payments for reaching certain clearly defined targets during the life of the crop.

Mr Browne went on to say that this “contracts with a twist” system of rearing and finishing in which Dawn Meats would make the seed capital available in these tough times may well prove key to adding much needed value to Irelands exports from the food sector in the future.


Back Row: Niall Browne Dawn Meats, Peter Mitchell OSI, Francis Fauchere EURODIS, Steve McClean M&S
Front Row: Sheelagh Johnson TESCO, Pearce Hughes ASDA, Prof Gerry Boyle TEAGASC

Pictured: Richard Clinton Dawn Meats, Robert Prenderville TEAGASC, Prof Gerry Boyle TEAGASC, Paul Nolan Dawn Meats

Dawn Meats Teagasc Dairy Beef Launch

Speaking at the official launch of the Dawn Meats/Teagasc Dairy Beef Conference to be held on Tuesday 9 November 2010, Niall Browne, Dawn Meats Group Chief Executive, said: “Dawn Meats is proud to have recognised the need to develop a technically viable blueprint for the efficient and profitable production of bull beef from the Irish dairy herd last spring.”

Mr Browne also said that with the trials Teagasc are carrying out at Johnstown Castle, and on a number of commercial farms throughout the country, he is convinced that together both organisations can produce a technical blueprint that will form the bedrock of all dairy bull production systems. “This will allow Dawn Meats to market bull beef produced through a variety of sustainable finishing systems that are both viable for the producer and saleable in a number of market sectors within the EU,” he added. Browne also noted that Dawn’s last collaboration with Teagasc delivered the ‘Better Farm Beef Programme’ which was developed from the Dawn Teagasc Beef Partnership.

Professor Gerry Boyle, Director of Teagasc, expressed his delight at the formation of the Teagasc partnership with Dawn Meats, which will combine the research and technical input from Teagasc with the sales and marketing expertise of Dawn, to add value to Irish Farming. This research aims to identify profitable alternatives for farmers in retaining these calves for sale at higher value slaughter weights to the processing industry thus increasing the gross output value for the Irish economy. He acknowledged that without Dawn Meat’s financial support, the vital research would not have been possible. Dawn has agreed that the blueprint will be made available to all farmers in Ireland.

This important conference will be held at 11am on Tuesday, 9 November at Johnstown Castle.

For further information please contact:

Paul Nolan at This email address is being protected from spambots. You need JavaScript enabled to view it. or 087 2463852.

Bill Twamley, Sales Manager, Dawn Meats marking the Mayor's Picnic in the Park by presenting The Mayor Cllr. Mary Roche with Dawn's 100% prime Irish Beef burger.

Iverk Show 2010

on 01 September, 2010

The best pair of beef heifers under thirty months old (Belgian Blue cross) at Iverk Show, Piltown, Co. Kilkenny owned by Sean O'Brien, Burnfort, Co. Donegal are pictured with Joe Hallinan, Ennis, judge, Jack O'Brien & Garret Small, showing, Paul Nolan, Dawn Meats, sponsor & his son Jack.
Photo O'Gorman Photography

Supreme Heifer winner at Tullamore sponsored by Dawn-Meadow Meats
Winner: C & R Stevenson, Aughliard, Letterkenny, Donegal

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