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Dawn Country Meats in Mayo is one of 15 companies to have secured funding from the Environmental Protection Agency’s Cleaner Greener Production Programme (CGPP) earlier this year. “Dawn Meats investment combined with CGPP funding has allowed us to research innovative ways of reducing our carbon footprint and become a more environmentally sustainable organisation”

This is the fourth phase of EPA funding for companies that improve business practices and establish eco-efficiency in producing goods and services in more environmentally friendly ways, targeting the minimisation of emissions through cleaner production methods. The objective is to achieve a balance between economic activity and protection of the environment, across various sectors, such as manufacturing, food processing, IT, services etc

The long-term aim is to try to ensure that cleaner greener production and eco-efficiency become the established norm in Ireland.  The EPA hope that other businesses will learn from and build on past success stories and that will work towards CGPP’s tagline objective:
“Better Business in a Better Ireland”.

Click HERE to learn more about the Cleaner Greener Production Programme

Showcasing the best of Irish food, the recent Harvest Food Farmers Market market gave people a chance to buy directly from the producer, getting real value for money. A fantastic crowed turned out in John Roberts Square on Sunday 13th September to do their weekly shop and enjoyed al fresco meals in the beauitful sunshine. 

Alan Cashman - Manager - Dawn Meats Food Sales serving his Prime Angus Steak Burgers at the Harvest Foods Farmers Market in John Roberts Square Sunday 13th September.

Pictured at the opening of the 2009 IVERK Show, where Dawn Meats sponsored a livestock class: 
Paul Nolan - Group Development Manager Dawn Meats, Mairead McGuinness MEP, Joe Malone President Iverk Show

This years crop of year two Dawn Meats Graduate Trainees, of which there are 18, are currently competing in teams of 6 in a TV Apprentice style challenge within Dawn Meats. 

The teams are a mix of Graduates from a production, sales and marketing stream who between them have charge of the company’s factory shop which is located at Dawn Meats Carroll’s Cross just outside Waterford City on the N25 for an entire Saturday each, namely Saturday 15th, 22nd & 29th August.

Each group have been given an advertising budget and a list of stock to choose from.  They will be judged on their organisational and advertising skills and the sales performance on their appointed day. 

This initiative is one of a number taken by Dawn Meats to enhance and improve the quality of their Graduate Training Programme in conjunction with IMI.  Dawn Meats have a long standing record of staff training and development at all levels and in the case of Graduates have been recruiting them for many years.  They have indeed taken on 10 Graduates from the Class of 2009; which is no mean feat in these tough times. 

A company spokesman said that investment in people has always been key to Dawns success in what is a very competitive industry and that despite the current recession Dawn Meats remains resilient and will continue to invest in its future through its people and facilities.

Company spokesman Paul Nolan (Group Development Manager) and Ger Burke - Graduate recently gave an interview to Waterford Radio outlining the challenge at hand. 

To listen click the green play button below :

{play}images/audio/Dawn Meats The Apprentice - On WLR.mp3{/play} 

Sheep Farm Walk July 2009

 Sheep Farm Walk at Kevin Farrell's Farm

Declan Kealy (Dawn Meats), Kevin Farrell (Host Farmer), Brian Byrne (TESCO Ireland), Peter Maguire (Longford Lamb Group)

The picture above was taken at a recent open day on Kevin Farrell’s Farm at Ballymahon, Co. Longford.  The event was organised to acknowledge achievements in sheep production on this farm.

The farm received a merit award in the development category at the Teagasc / Bord Bia Quality Lamb Producer Awards 2008.  Kevin’s farm was nominated for the award by Dawn Meats Lamb Operation in Ballyhaunis.

The lamb production system on the farm consists of 220 ewe breeding flock which is split between an early and mid season lambing.  Replacements are bred within the flock.  The majority of ewes are Belclare cross and are put to Suffolk Texel and Charolais Rams.  In 2009 Kevin had a weaning percentage of 1.53 lambs per ewe.

All lamb’s produced on the farm are marketed through the Longford Lamb Producer Group.  The Group contract’s its supply to Dawn Meats Ballyhaunis on an all year round basis.  Kevin is also the Group Co-Ordinator and works in partnership with the procurement team in Ballyhaunis.

The open day also informed farmers of the latest developments in sheep production.  Teagasc explained the new Euro Star Sheep Indexes for the selection of rams.  Bord Bia, Dawn Meats and Tesco were represented at the event and spoke on the developments in the marketplace.

Overseas University Visit

on 11 August, 2009

Stephane ChassagneuxStephane Chassagneux – Regional Sales Manager (France)

Stephane recently addressed students from the University for the Study of Gastronomy in Brescia, Italy
at the Haven Hotel in Dunmore East.

Stephane gave a talk on how Dawn Meats market their prime Irish beef based on the unique selling qualities of the product.

The Government support for the beef and sheep processing sector announced yesterday (24th May) includes support for three Dawn Meats facilities, Ballyhaunis, Co. Mayo, Charleville, Co. Cork and Grannagh, Waterford.

Dawn Meats is investing over €35m in these plants of which €13.7m comes for the Government aid package.

This strategic investment plan, including Government support is designed to add value to the beef and lamb industry, eliminate expensive overcapacity & provide long-term sustainable employment in this critical indigenous industry. The investment plan when completed will further enhance the company's ability to compete in the international marketplace at the appropriate scale.

Dawn Meats also received Government support for a new joint venture. This initiative is the first of its kind in the Irish meat industry.  The new company, Kilbeggan Abattoir Services Limited, (KASL), is set up to develop a new €25m beef slaughter facility at Kilbeggan, Co Westmeath, the beef heartland of Ireland.  

The total proposed investment by Dawn Meats of €47.5m represents the largest investment by any beef and lamb company in Ireland.

In a statement the company said that its investment demonstrates its long term commitment to the farming industry and sustainable employment.  The investment in Ballyhaunis has already been made in accordance with the grant scheme rules to create the most modern large scale processing facility in the country for beef and lamb.

The support by the Government and Enterprise Ireland for the largest investment by an Irish beef and lamb company endorses Dawn Meats vision of the required development of the Irish meat industry into the future. The elimination of over capacity and the development of world-class processing facilities which provide an efficient route to market for Irish farmers will result from this investment and will allow the company to continue to grow it's market share by competing with larger European processors", said the company.

Farmers who supply Beef to any Dawn Abbatoir can now recieve their priced remittance on-line.  The detail may also be imported to your Herd Management Software !

If you wish to receive an electronic Remittance for animals supplied to any of our Abbatiors in Ireland please mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. stating your
1.) Name
2.) Address
3.) Herd Number
4.) e-mail Address
5.) Abbatoir(s) you supply.

Remittances will be mailed automatically to you each time you supply that site in future.

The format of this Remittance will allow you to import it into most Herd Management Software programs such as the Kingswood http://www.kingswood.ie/ and AgriNet http://www.agrinet.ie/ongoingdev.htm thus saving you the need to key in animal details in order to update your system.

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Media Queries

For all Media Queries contact : 

Murray Consultants Ltd

40 Lower Baggot Street
Dublin 8. D02 Y793

Website: www.murrayconsult.ie

Mr Doug Keatinge
Senior Account Director
Tel: 00353 01 498 0379
Mob: 00353 86 037 4163
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ms Jill Farrelly
Consultant
Tel: 00353 01 498 0300
Mob: 00353 87 738 6608
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