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Sheep Farm Walk July 2009

 Sheep Farm Walk at Kevin Farrell's Farm

Declan Kealy (Dawn Meats), Kevin Farrell (Host Farmer), Brian Byrne (TESCO Ireland), Peter Maguire (Longford Lamb Group)

The picture above was taken at a recent open day on Kevin Farrell’s Farm at Ballymahon, Co. Longford.  The event was organised to acknowledge achievements in sheep production on this farm.

The farm received a merit award in the development category at the Teagasc / Bord Bia Quality Lamb Producer Awards 2008.  Kevin’s farm was nominated for the award by Dawn Meats Lamb Operation in Ballyhaunis.

The lamb production system on the farm consists of 220 ewe breeding flock which is split between an early and mid season lambing.  Replacements are bred within the flock.  The majority of ewes are Belclare cross and are put to Suffolk Texel and Charolais Rams.  In 2009 Kevin had a weaning percentage of 1.53 lambs per ewe.

All lamb’s produced on the farm are marketed through the Longford Lamb Producer Group.  The Group contract’s its supply to Dawn Meats Ballyhaunis on an all year round basis.  Kevin is also the Group Co-Ordinator and works in partnership with the procurement team in Ballyhaunis.

The open day also informed farmers of the latest developments in sheep production.  Teagasc explained the new Euro Star Sheep Indexes for the selection of rams.  Bord Bia, Dawn Meats and Tesco were represented at the event and spoke on the developments in the marketplace.

Overseas University Visit

on 11 August, 2009

Stephane ChassagneuxStephane Chassagneux – Regional Sales Manager (France)

Stephane recently addressed students from the University for the Study of Gastronomy in Brescia, Italy
at the Haven Hotel in Dunmore East.

Stephane gave a talk on how Dawn Meats market their prime Irish beef based on the unique selling qualities of the product.

The Government support for the beef and sheep processing sector announced yesterday (24th May) includes support for three Dawn Meats facilities, Ballyhaunis, Co. Mayo, Charleville, Co. Cork and Grannagh, Waterford.

Dawn Meats is investing over €35m in these plants of which €13.7m comes for the Government aid package.

This strategic investment plan, including Government support is designed to add value to the beef and lamb industry, eliminate expensive overcapacity & provide long-term sustainable employment in this critical indigenous industry. The investment plan when completed will further enhance the company's ability to compete in the international marketplace at the appropriate scale.

Dawn Meats also received Government support for a new joint venture. This initiative is the first of its kind in the Irish meat industry.  The new company, Kilbeggan Abattoir Services Limited, (KASL), is set up to develop a new €25m beef slaughter facility at Kilbeggan, Co Westmeath, the beef heartland of Ireland.  

The total proposed investment by Dawn Meats of €47.5m represents the largest investment by any beef and lamb company in Ireland.

In a statement the company said that its investment demonstrates its long term commitment to the farming industry and sustainable employment.  The investment in Ballyhaunis has already been made in accordance with the grant scheme rules to create the most modern large scale processing facility in the country for beef and lamb.

The support by the Government and Enterprise Ireland for the largest investment by an Irish beef and lamb company endorses Dawn Meats vision of the required development of the Irish meat industry into the future. The elimination of over capacity and the development of world-class processing facilities which provide an efficient route to market for Irish farmers will result from this investment and will allow the company to continue to grow it's market share by competing with larger European processors", said the company.

Farmers who supply Beef to any Dawn Abbatoir can now recieve their priced remittance on-line.  The detail may also be imported to your Herd Management Software !

If you wish to receive an electronic Remittance for animals supplied to any of our Abbatiors in Ireland please mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. stating your
1.) Name
2.) Address
3.) Herd Number
4.) e-mail Address
5.) Abbatoir(s) you supply.

Remittances will be mailed automatically to you each time you supply that site in future.

The format of this Remittance will allow you to import it into most Herd Management Software programs such as the Kingswood http://www.kingswood.ie/ and AgriNet http://www.agrinet.ie/ongoingdev.htm thus saving you the need to key in animal details in order to update your system.

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Media Queries

For all Media Queries contact : 

Murray Consultants Ltd

40 Lower Baggot Street
Dublin 8. D02 Y793

Website: www.murrayconsult.ie

Mr Doug Keatinge
Senior Account Director
Tel: 00353 01 498 0379
Mob: 00353 86 037 4163
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ms Jill Farrelly
Consultant
Tel: 00353 01 498 0300
Mob: 00353 87 738 6608
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