Recent Posts

Dawn Meats are proud sponsors of the Waterford Festival of Food, Dungarvan April 16th to 18th

Pictured at the launch from Dawn Meats Group: Alan Cashman, Sales Manager Dawn Foods & Paul Nolan, Group Development Manager, Dawn Meats Group

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Waterford Festival of Food - Dawn Meats

The conclusion to the Dawn Meats Apprentice Challenge was just like what you would expect from the reality television series.

As a conclusion to the first year of the Dawn Group Graduate Training Programme, the graduates were divided into 3 teams and ‘hired to run the factory shop at Carroll’s Cross, Kilmacthomas, Co. Waterford’.

The task was set to stretch the graduates’ creative and business skills, but the bottom line was could the teams make that important profit?

At the end of the task, the teams were called to the boardroom to face the CEO and his advisors. Each team was grilled on their performance and the figures tallied up. The teams were given the opportunity through their presentations to influence the CEO in his decision as to which team would be the overall winner.  The presentation had to evaluate each group’s strengths and weaknesses and outline what benefits their suggestions would bring in the future operation of the Factory Shop at Carroll’s Cross. For the graduates the presentation was the most daunting part as it gave the CEO and his advisors the opportunity to delve deep into the performance of each team to find the most deserving team.

Unlike the television series, on this occasion the project manager of the losing team did not have to select two fellow team mates that he or she felt were responsible for the downfall of the team to face the CEO to see which of them would get fired.

At the end of each apprentice challenge in the television series, someone is always judged and found wanting and we hear the famous line ‘You’re fired’.  On this occasion the CEO acknowledged the contributions of all 3 teams to the challenge which proved to be a very worthwhile exercise in putting into practise the creative and business skills developed during the first year of the Graduate Training Programme run in conjunction with the IMI.

To listen to a WLR interview with two of the apprentices (Clive Carter and Cathal Fleming) click the green play button below :

{play}images/audio/Dawn Apprentice - Clive and Cathal - On WLR.mp3{/play} 

Anuga - A Great Success

Tuesday, 20 October 2009 11:01

Anuga is an international food and drinks event held biannually in Cologne.  It is widely regarded as the most important event in the international food and drink calendar and is attended by senior management across the industry.  Over 6,600 suppliers and 163,000 visitors from 175 countries attended Anuga in 2007, with 83% coming from outside Germany. 

Dawn Meats has a very strong presence each year in the beef trade hall and find it invaluable for networking and presenting their product on the world stage.


Pictured at Anuga this year, Richard Clinton – European Commercial Director, Trevor Sargent, Minister of State at the Department of Agriculture, Fisheries & Food and Ray Dempsey, Farmer participating in McDonalds Europe Flagship Farm Programme (details below).

McDonalds Europe Flagship Farm

A Dawn Meats supplier Ray Dempsey in Co Offaly was selected as one of only seven flagship farms announced recently by McDonald’s Europe. 
The aim of the Flagship Farm programme is to promote and share the benefits of sustainable agricultural practices by using McDonald’s case studies from its supply chain and to encourage broader adoption of these sustainable farming practices across the agricultural community.  In a recent statement in the Farmers Journal Clare Sheridan, Head of Supply Chain & Quality Assurance, McDonald’s Ireland said “The Dempsey Farm was recognised for the standards of animal welfare environmental management achieved in its beef production.  In addition to a commitment to the highest standards of food safety and quality for the supply of ingredients, at McDonald’s we are also sourcing suppliers who use sustainable agricultural practices which can be replicated by other farmers.  The Dempsey farm for example, helps to preserve the natural habitat by planting one hectare of ‘Linnet’ (Land Invested in Nature, Natural Eco Tillage) leaving it in a completely natural state without chemicals or fertilizers.



National Ploughing Championships 09

Tuesday, 20 October 2009 08:42

Paul Nolan & Minister Smith

Pictured recently at the National Ploughing Championships Paul Nolan (Group Development Manager – Dawn Meats) presenting Minister for Agriculture Brendan Smith with the company’s Black Angus steaks.

Dawn Country Meats in Mayo is one of 15 companies to have secured funding from the Environmental Protection Agency’s Cleaner Greener Production Programme (CGPP) earlier this year. “Dawn Meats investment combined with CGPP funding has allowed us to research innovative ways of reducing our carbon footprint and become a more environmentally sustainable organisation”

This is the fourth phase of EPA funding for companies that improve business practices and establish eco-efficiency in producing goods and services in more environmentally friendly ways, targeting the minimisation of emissions through cleaner production methods. The objective is to achieve a balance between economic activity and protection of the environment, across various sectors, such as manufacturing, food processing, IT, services etc

The long-term aim is to try to ensure that cleaner greener production and eco-efficiency become the established norm in Ireland.  The EPA hope that other businesses will learn from and build on past success stories and that will work towards CGPP’s tagline objective:
“Better Business in a Better Ireland”.

Click HERE to learn more about the Cleaner Greener Production Programme

Harvest Food Farmers Market Waterford - Sept 09

Tuesday, 22 September 2009 09:50

Showcasing the best of Irish food, the recent Harvest Food Farmers Market market gave people a chance to buy directly from the producer, getting real value for money. A fantastic crowed turned out in John Roberts Square on Sunday 13th September to do their weekly shop and enjoyed al fresco meals in the beauitful sunshine. 

Alan Cashman - Manager - Dawn Meats Food Sales serving his Prime Angus Steak Burgers at the Harvest Foods Farmers Market in John Roberts Square Sunday 13th September.

Media Queries

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