Recent Posts

Save Our Sucklers (SOS) Club - Closing Date

Wednesday, 14 April 2010 14:49


Save Our Sucklers logo




 Membership Closing Date – Friday 30th April 2010

Dawn Meats would like to thank all those suckler farmers who have applied to become members of our SOS Club and to remind those who wish to do so that April 30th is the closing date for receipt of applications.

For further information please contact our Procurement Managers who are currently working through existing applications. 

We look forward to working with you through the SOS Club to help increase suckler margins. 


Dawn Meats Dairy Beef Club

Wednesday, 24 March 2010 12:11

The Dawn Meats Group is currently investing in a dairy beef production project adapting the latest most up-to-date information on production efficiencies with Teagasc to develop and demonstrate profitable opportunities for dairy bred male calves by taking them through to slaughter in their second year. 

Dawn and Teagasc have previously collaborated on numerous projects including the original Dawn Teagasc Beef Partnership Scheme which was the forerunner to the current Better Farm Beef Programme in which Dawn are involved with other stakeholders.  Dawn are determined to make their Dairy Beef Club deliver by marrying their marketing capability with production systems already developed by Teagasc on their beef and dairy units around the country.

In announcing the scheme Paul Nolan – Group Development Manager with Dawn Meats said that the motivation for this project has come from evidence that the current marketing channels being used by dairy farmers for their bull calves are loss making whilst better marketing outlets are possible.  He went on to say that a number of demonstration units are already being progressed in Johnstown Castle and on farms in the South, South East and West with the first animals expected to be ready for slaughter in late 2011.

The project involves collecting 2 week old bull calves and delivering them to specialised rearing units that will be given a menu of feeding regimes for the production of suitable bull beef from 15 – 21 months of age.  A series of open days are planned at these units for later this year and new members will be welcome for 2011.

March 23, 2010.

Click HERE for article in Irish Farmers Journal 27th March 2010

Wateford To Hold Medieval Food Festival

Wednesday, 10 March 2010 10:29

A medieval theme has been selected for Waterford’s third food festival, which takes place in the county
from April 16th to 18th.

Spit-roasting suckling pig in the market square in Dungarvan, demonstrations of traditional brewing
and food trails for edible foods in Colligan Wood and for seaweed on Clonea Strand are among the
centuries-old activities that will feature side by side with local produce available from Waterford food
producers and chefs.

During the festival, a range of “foodie” events will be held including demonstrations by some of the country’s
top chefs, including Dungarvan’s Paul Flynn, Neven Maguire, Derry Clarke and Catherine Fulvio and local
chefs Eunice Power, Louise Clarke, Conor Foran and Shane McGrath.

Special festival food menus, in keeping with the medieval theme, are on offer in local restaurants and there
are food-tasting trails over the weekend.

Irish Times 05/03/10

Save Our Sucklers (SOS) Club

Wednesday, 03 March 2010 13:46

Dawn Meats

Save our Sucklers 



Welcome to the newly formed Dawn Meats Save Our Sucklers (SOS) Club.  This initiative is designed to help improve returns for the Irish Beef Producer through increased productivity from the Suckler herd.

Dawn Meats hope that this initiative – which has been made possible as a result of Dawn’s successful negotiations with a number of its European customers – will deliver many benefits to the industry including:

• Improved livestock output.
• Improved financial returns from the Suckler herd.
• Earlier cow culls – resulting in improved herd vigour and fitter slaughter cows.
• Proven heifer replacements.
• Swing to higher bonus grades on the QPS.
• Additional value to national beef exports.

In keeping with the current legislation, best practice and current customer requirements the main requirements which the SOS Club Members must abide by are as follows:

• Farm must be certified under the Bord Bia Farm Quality Assurance Scheme.
• Heifer for bulling must be ¾’s bred continental, crossed with easy calving pedigree registered beef bull.
• Minimum age of impregnation is 15 months and a minimum weight of 360 kgs.
• Maximum age of once bred heifer for slaughter is 36 months; Under 30 months will attract BQAS Bonus.
• Deadweight Carcase weight range is to be between 300 and 380 kgs.
• The CMMS will be used to determine validity of animal. This will be final.
• Payment Grid:
o Base price is quoted steer price as quoted on the week.
o BQAS bonus will be paid on those eligible.

Click HERE to download the application form in PDF format*. Just fill it out and return to:

Save Our Sucklers Club, Dawn Meats Group, Grannagh, Waterford.

Alternatively Click HERE fill in our online form.

Contact Names & Region Details: 

Peter Quinn - Meadow Meats  Tel 0505 48500 Mobile 086 261 1816
Anthony Dowd - Dawn Ballyhaunis Tel 094 963 2400 Mobile 087 262 5090
Paul Mullaney - Dawn Charleville Tel 063 30400 Mobile 087 961 4323
Sean Behan - Dawn Waterford  Tel 051 309 200 Mobile 087 256 1836
John Neville - Dawn Cork  Tel 063 30400 Mobile 087 223 2469

* To open this PDF you will need adobe reader. Download for FREE from

Pictured at the launch: Paul Nolan, Group Development Manager - Dawn Meats Group, Michael Lynch, CEO - Kilkenny Mart, Nuala Hourihane - General Secretary, Irish Charolais Society.

Dawn Meats are proud sponsors of the Waterford Festival of Food, Dungarvan April 16th to 18th

Pictured at the launch from Dawn Meats Group: Alan Cashman, Sales Manager Dawn Foods & Paul Nolan, Group Development Manager, Dawn Meats Group

See for more details... 

Waterford Festival of Food - Dawn Meats

The conclusion to the Dawn Meats Apprentice Challenge was just like what you would expect from the reality television series.

As a conclusion to the first year of the Dawn Group Graduate Training Programme, the graduates were divided into 3 teams and ‘hired to run the factory shop at Carroll’s Cross, Kilmacthomas, Co. Waterford’.

The task was set to stretch the graduates’ creative and business skills, but the bottom line was could the teams make that important profit?

At the end of the task, the teams were called to the boardroom to face the CEO and his advisors. Each team was grilled on their performance and the figures tallied up. The teams were given the opportunity through their presentations to influence the CEO in his decision as to which team would be the overall winner.  The presentation had to evaluate each group’s strengths and weaknesses and outline what benefits their suggestions would bring in the future operation of the Factory Shop at Carroll’s Cross. For the graduates the presentation was the most daunting part as it gave the CEO and his advisors the opportunity to delve deep into the performance of each team to find the most deserving team.

Unlike the television series, on this occasion the project manager of the losing team did not have to select two fellow team mates that he or she felt were responsible for the downfall of the team to face the CEO to see which of them would get fired.

At the end of each apprentice challenge in the television series, someone is always judged and found wanting and we hear the famous line ‘You’re fired’.  On this occasion the CEO acknowledged the contributions of all 3 teams to the challenge which proved to be a very worthwhile exercise in putting into practise the creative and business skills developed during the first year of the Graduate Training Programme run in conjunction with the IMI.

To listen to a WLR interview with two of the apprentices (Clive Carter and Cathal Fleming) click the green play button below :

{play}images/audio/Dawn Apprentice - Clive and Cathal - On WLR.mp3{/play} 

Media Queries

For all Media Queries contact : 

Murray Consultants Ltd

40 Lower Baggot Street
Dublin 8. D02 Y793


Mr Doug Keatinge
Senior Account Director
Tel: 00353 01 498 0379
Mob: 00353 86 037 4163
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Ms Jill Farrelly
Tel: 00353 01 498 0300
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